Q2 Product Newsletter
Wellbeing Solutions
Welcome Experience / Onboarding Screens (LiveOn® + AlwaysOn®)
Introducing a new onboarding experience to help prepare members to engage with their personal wellbeing and increase engagement with the health assessment. This will provide a more engaging interactive and educational experience for onboarding new members while maintaining the current configuration capabilities of the HA Prompt page that support client customizations.
Returning users will now see a redesigned UI for the HA Prompt page promoting engagement and education on the importance of the HA. The redesigned onboarding screens have been observed to be effective at guiding users toward initiating the health assessment and fostering excitement for participation in the wellness program based on our recent usability studies.
LiveOn® Challenges UI/UX Refresh
Challenges are one of the most-used features in our platform, but currently operating on an outdated interface. To meet our client’s commitments and expectations we are improving the challenge program flow with enhanced displays and interactions. We will continue to maintain the existing functionality while bringing the experience in-line with modern standards. Enhancing these displays will further support our goal of providing a consistent experience throughout the platform.
AlwaysOn® Apple Health Controller Connection: Improving Data Syncing
To ensure the most optimal experience for our members, we are implementing a new in-house Apple Health Controller to allow for improved data syncing from the Apple Health Application.
By creating this new API to intake member data, we are hoping to mitigate data disconnect issues and optimize your ability to track member activity to seamlessly earn rewards. Pro tip: be sure that your data is up to date in the Apple Health app before logging in and syncing your data to AlwaysOn®!
Care Navigation & Engagement Solutions
Enabling Personalization to Drive Engagement with Chat Contextualization
We are enhancing our wrap-around care connection services within the wellbeing platform to now include contextualized chat alerts/talk bubbles for members. This allows us to display personalized contextual messages relating to where members are in the experience and encourage engagement with the chat service(s) available to them. Our goal is to drive engagement, member utilization, and ensure they are educated about our integrated care navigation solutions.
Please reach out to your Account Executive for more information or enabling of this exciting new feature.
Task Management within Command Center
We are pleased to announce the introduction of task management workflows within our collaboration platform. Immediate features that will be released this quarter are as follows:
Enablement of importing tasks from third-party care management platforms into Command Center 2.0
Management of task details by the Command Center agent
Outbound chat enablement from the task
Reporting
There are many additional features and enhancements that will be coming for Task Management that will further enhance the Command Center agent’s ability to manage member-specific tasks.
Member Engagement Solutions
2024 kicked off with notable achievements. Here is a recap of our key accomplishments:
We observed a substantial increase in member activity with our platform for clients who leverage our outreach and engagement marketing capabilities. We strategically designed emails to encourage activity, resulting in a 24% increase in the total number of activities, a 23% rise in health assessment completions, a 49% increase in participation in self-guided programs, a 58% boost in participation in coaching, a 21% uptick in app downloads, and a 21% increase in tracker activities.
To personalize email content for each member based on their interests, we utilized a custom, HIPAA-compliant AI model. This model improved the relevancy of our emails, resulting in higher engagement and performance. Within three days of sending these emails, we observed a 14% increase in the member count of activity on our platform.
Furthermore, we observed significant improvements in engagement for specific activities:
These results demonstrate the effectiveness of our engagement strategies in supporting your members in getting the most out of our programs.
If you would like to learn more about how our engagement capabilities can help your initiatives, please contact your Account Executive.
